Google Ads & CRO Specialist — Team Manager at Redbox.ma
I'm a Google Ads and CRO specialist, and team manager at Redbox.ma, a digital marketing agency in Marrakech. Day to day I manage Google Ads accounts, work on conversion rate optimisation, and handle local SEO for small and medium businesses — and I build the websites those campaigns point at. I write here about what actually happens inside those accounts: real numbers, real screenshots, and the things that turned out to be wrong. If a tactic is dead, I'd rather say so than repeat it.
9
Articles
Dental clicks cost 48% more than average but convert 30% better. Which treatments pay for paid search, and which belong to local SEO instead.
Ilyass Bihi
Emergency searches decide most plumbing work. Service-area setup, why your opening hours are a ranking factor, and the reviews to ask for.
Ilyass Bihi
Why dental visibility is a proximity game, the primary-category trap that hides general practices, and the emergency searches most practices ignore.
Ilyass Bihi
Legal is the priciest vertical on Google. Real cost per click by practice area, the cost-per-case maths, and why Local Services Ads usually win.
Ilyass Bihi
Median CPC and cost per lead for 23 industries, how the auction really prices a click, what agencies charge, and the costs that never appear in a quote.
Ilyass Bihi
Real 2026 benchmark data, the budget maths that decides whether paid search works for you, and what Google's AI shift took out of your hands.
Ilyass Bihi
What actually moves the local pack: Google's own ranking factors, the 2026 signal weightings, and why there is no single Google Maps ranking for your business.
Ilyass Bihi
A practical guide to Google Business Profile optimization: the fields that drive relevance, why the Q&A panel disappeared, and what to do instead.
Ilyass Bihi
A complete walkthrough of creating and verifying a Google Business Profile, with real screenshots of every screen and the suspension traps to avoid.
Ilyass Bihi