Google Ads strategy, account structure, and campaign optimisation from agency practice.
4 articles
Dental clicks cost 48% more than average but convert 30% better. Which treatments pay for paid search, and which belong to local SEO instead.
Ilyass Bihi
Legal is the priciest vertical on Google. Real cost per click by practice area, the cost-per-case maths, and why Local Services Ads usually win.
Ilyass Bihi
Median CPC and cost per lead for 23 industries, how the auction really prices a click, what agencies charge, and the costs that never appear in a quote.
Ilyass Bihi
Real 2026 benchmark data, the budget maths that decides whether paid search works for you, and what Google's AI shift took out of your hands.
Ilyass Bihi